A story-led pet brand. Demo reels in the brand voice.

Yellow ships a product that does not look great in a fast-cut UGC reel. The category convention is dog-with-a-phone clips that feel template; the brand reads more editorial. The brief was to find a reel shape that fits the brand without dropping the engagement cadence.

The team has no creative headcount and the founder was personally writing every IG caption. That ceiling is two reels a week if everything goes right.

We piloted the story-led shape on Yellow because it suits the brand. Faceless cutaway b-roll with founder voiceover, paced slow, one product moment per reel. The chain runs the same way it does for Eden, just with a different shape rotation: more story, fewer talking-head shots.

Persona shots are reserved for one reel per week (the day-in-the-life pillar) so the founder's face stays the brand anchor without crowding the feed.

The demo reels read like Yellow rather than like AllUGC, which is the bar. The cost per reel on Studio tier matches the HelioCoach build: around three dollars rendered.

Nothing published yet. The numbers we want on this page are first-month engagement and IG follower delta versus the founder-only baseline. We update the page when those numbers exist.