Field notes.
Notes from the team building a daily brand reel pipeline. The engineering, the writing, and the math. New posts when there is something worth writing down, not on a calendar.
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What we are writing about.
Three drafts on the desk. The page above lists each as it ships.
01
How a multi-shot reel actually composes
The shot list, the renderer dispatch, the audio master, and the bill of materials for a 22-second reel. Numbers from real production runs.
02
Why we left n8n for plain Python
The migration story. What broke in the visual workflow builder, what we lost moving back to code, and what we got back in return.
03
The honest cost of a daily brand reel
Kling, ElevenLabs, GPT Image 2, GPT-4.1, Remotion. Per-call, per-shot, per-reel COGS line lifted straight from src/cost.py.
Order subject to change. Some land as essays, some as recorded walkthroughs, some get folded into product documentation instead.