An app-first persona. A daily reel that opens its door.

HelioCoach has a strong product story (a four-minute morning routine, app-led) and a thin content surface. The team is two people. The category cost-per-creator on TikTok is too high for the spend they can sustain monthly. The brief was to fill the calendar without hiring.

Their visual language is editorial, calm, and product-led. Most AI-video tools render florescent, fast-cut output that would feel wrong on their account.

We took the wellness app persona, locked the brand voice profile against their landing page copy, and ran our standard chain. Persona shots use Kling v3 std for the talking-head frame; image scenes use GPT Image 2 against the app screenshot pack we ingested via the website-ingest tool; stat cards use the same Sarah voice over the on-screen text.

The demo build covers four reels, each pinned to a different content pillar. The output sits in the workspace waiting for the brand team to flip the publish switch.

The output reads visually consistent with their own marketing site. The cost to render a thirty-second multi-shot reel sits at around three dollars on the Studio tier; the same reel through their previous agency runs four hundred plus.

Nothing in this section is a published number. The brand has not flipped the switch yet. This page updates with real engagement and post counts as soon as it does.