Free tool · No login
Reel shape picker.
Hook in. Sequence out.
Paste a hook. We'll pick the reel shape that fits, then generate a 3-6 shot sequence tailored to it. Built on AllUGC's six recipes that consistently win on the feed.
10 free picks per hour per IP. Powered by gpt-4o.
How to use the output
The shape is the strategy.
Most creators stop at "I have a hook". The hook is the first 3 seconds. The next 25 seconds is where 95% of reels die. Reel shape is the structural blueprint for those next 25 seconds: what shot follows the hook, what shot lands the close, where the proof goes, where the CTA lives.
Different hooks need different shapes. A founder explainer hook ("we rebuilt our onboarding in 4 hours") wants an app demo in shot 3. A list hook ("5 things I changed about my morning") wants image cards between persona shots. A comparison hook ("whey vs collagen, they're not interchangeable") wants a split-screen opener. Picking the wrong shape for your hook is the most common reason a strong opening tanks at 8 seconds in.
The tool above matches your hook to one of six shapes (founder explainer, list reel, comparison, tutorial, Q&A, stat-led) and writes a custom shot sequence. Use it as the storyboard for your next reel. Or run it 10 times across your hook bank and see which shape keeps showing up; that's probably your house style.
The full library
Want to see every shape in depth? See the six reel shapes that win on the feed with full descriptions, when-to-use bullets, and sample hooks per shape.
You have the shape
Now ship 30 of them.
Picking the shape is the easy part. Composing the shots, recording, editing, and posting daily for 90 days straight is where the bottleneck lives. AllUGC composes reels in any of these six shapes, end-to-end, daily, on autopilot.
Frequently asked
Questions about reel shapes.
What is a 'reel shape' and why does it matter?
A reel shape is the structural blueprint of the 25 seconds after your hook: what shot follows the opening line, where the proof goes, where the CTA lives. Most creators write a hook and then improvise the rest. The reels that win on the feed have a deliberate shape: founder explainer, list reel, comparison, tutorial, Q&A, or stat-led. Picking the right shape for your hook is one of the most under-discussed levers in short-form.
Can my hook fit more than one shape?
Often yes. A stat hook ('53 reels in 30 days, one persona') could be stat-led OR a comparison reel ('hiring creators vs running an engine'). The tool picks the single best fit based on your goal: saves and shares reward different shapes than awareness or conversion. Re-pick if the first result doesn't feel right; you'll get a different shape weighted to a different reason.
What if the shape it picks doesn't feel right for my brand?
Try re-picking with a different goal. Same hook + 'saves' will tend toward list or tutorial; same hook + 'conversion' will tend toward founder explainer or comparison. If the shape genuinely doesn't fit, you may be writing a hook in the wrong category for your audience. Worth questioning the hook before adapting the shape.
How is this different from a script generator?
Script generators give you the words. This gives you the structure. A script can fit any shape; a shape tells you what kind of script to write and where each beat lands. You can run this tool first to pick the shape, then use a script generator (or write it yourself) to fill the shots in.
Do these six shapes work on TikTok and YouTube Shorts too?
Yes. The shapes come from observing what wins on the short-form feed regardless of platform. TikTok's algorithm rewards slightly more aggressive hooks; YouTube Shorts rewards longer hold times. But the underlying shape (image → persona → demo → CTA) performs across all three. The shot durations may shift; the structure won't.
Can I customize the shot sequence after picking?
Of course the output is a starting blueprint, not a contract. Most creators tweak shot order or swap a stat card for an image card based on what they actually have available. The tool produces a defensible structure; you adapt it to your specific footage and props.
Related
Keep reading.
- → The full reel shape library, every composition we ship and when to use it
- → Free AI hook generator, the input to feed this tool
- → AI persona briefer, build the creator who'll ship in these shapes
- → AI UGC videos, the broader AllUGC product surface
- → Eden Brooks case study, 53 reels in the wild with shape data